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Waterpower Canada - Director of Communications & Public Affairs


Director of Communications & Public Affairs

Application Deadline: February 28, 2023

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WaterPower Canada Overview  

Founded in 1998, WaterPower Canada (WPC) is the national, not-for-profit trade association dedicated to  representing the waterpower industry. Its many members span the breadth of the sector and include  hydropower producers, manufacturers, developers, engineering firms and other organizations.  

WaterPower Canada members represent more than 95% of the waterpower installed capacity in Canada,  advocating for the responsible development and use of waterpower to meet our present and future  electricity needs in a sustainable manner. The Energy that our members supply is an essential part of the  solution towards a low-carbon future. 

WPC informs policymakers, industry, and the general public, represents members in federal-level policy  and regulatory activities and provides members and stakeholders with opportunities to network and  collaborate.

For further information visit our website: www.waterpowercanada.ca 

Be part of Canada’s Clean Energy Future – Join the Team! 

WPC is looking to fill a Communications & Public Affairs Director position on a full-time basis. Reporting to  the President & CEO, the Communications & Public Affairs Director will develop, implement, and execute  effective communications strategies, messages and actions plans in support of the association’s mission,  vision and goals. We are seeking a bilingual, proactive, detail-oriented individual with strong  communication and organizational skills and experience. 

The candidate will play a central role in shaping and communicating the organization’s messages to  government, stakeholders and the broader public. 

The WaterPower Canada team is lean and efficient. This position is highly collaborative and requires active  communications support for various departments and projects within the organization.  

The Communications and Public Affairs Director is responsible for varied communications channels  including print, web, events, traditional media, and social media.  

Key Responsibilities 

  • Develop and implement communications strategies, plans and associated communication material  to advance WPC’s brand identity and events, to facilitate member engagement, retention and  recruitment and increase visibility of WPC’s priorities across key stakeholder audiences. 

  • Define, implement and monitor an evaluation policy for communication actions - through  performance indicators. 

  • Write, edit, and develop content for presentations, speeches, talking points, web, social media,  newsletters, eblasts, press releases, brochures, etc.  

  • Manage and monitor day-to-day website and social media platforms for news and content of  interest and member engagement. 

  • Carry out research and strategic monitoring (content, positioning, communication policies,  communication actions, etc.)

  • Oversee the creation of supporting materials for the association's various audiences (brochures,  posters, videos, podcasts, etc.) and develop, plan and manage the related communications budget.

  • Ensure WaterPower Canada’s brand integrity for all communications and marketing and advise  senior management on the evolution of the brand identity and positioning. 

  • Coordinate media requests and interactions. 

  • Collaborate with key partners and stakeholders.  

  • Other duties as required by executive management. 

Education, Experience and Skills Required  

  • Bachelor's degree in communications, public relations, journalism, or related field. 

  • A minimum of 7 years of demonstrated experience in communications, public affairs and media relations and social media. 

  • Demonstrated experience and leadership in developing and implementing comprehensive and  effective communication plans, and marketing material and programs to advance an organizations’  mission and goals.  

  • Extensive experience in writing, editing and production of newsletters, eblasts, press releases,  speeches, annual reports, and other print publications.  

  • Experience and familiarity with digital platforms and tools such as Mail Chimp, Word Press,  LinkedIn, Twitter, etc.  

  • Excellent written and oral communications skills both in English and French. 

  • Ability to communicate complex issues clearly and concisely. 

  • Professional work ethic. 

  • Rigor, creativity, and resourcefulness. 

  • Strong organizational skills. 

  • Capacity to prioritize tasks and address tight deadlines. 

  • Bilingual (English, French). 

  • Proficiency in the Microsoft Office suite.  

  • Ability to travel across Canada as required from time to time. 

Assets  

  • Experience in electricity, energy and environment sectors will be considered an asset.

  • Experience with a public administration (federal or provincial) or with a national association will be  considered an asset. 

To Apply 

Please send your resume and cover letter by email to recruitment@waterpowercanada.ca, no later than  February 28, 2023. 

WaterPower Canada is an equal opportunity employer. WaterPower Canada is committed to building  diverse, equitable, inclusive, flexible and accessible working environments. We welcome those who would  contribute to the further diversification of staff including, but not limited to, women, racialized persons,  Indigenous peoples, persons with disabilities, and persons of any sexual orientation or gender identity to  apply. We thank all candidates who apply. However, only those selected for an interview will be contacted. 

Waterpower Canada

275 rue Bank Street #300, Ottawa, Ontario K2P 2L6 
www.waterpowercanada.ca

www.hydroelectricitecanada.ca 



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